Utilizing the total strength of Good Smile Company’s production resources, Good Smile Company works to bring the multifacted charm of different characters to life through our high-quality scale figures. In pursuit of beautifully sculpted figures that impress from any angle, Good Smile Company continues to strive to achieve even higher quality.

The Nendoroid series primarily features characters from anime, games, manga and movies while even occasionally featuring real people transformed into Nendoroid figures. The palm-sized figures feature chibi proportions and robust articulation.

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The Nendoroid Doll series features the same Nendoroid heads, but an alternate doll-like body that is highly articulated and can easily be dressed-up into different outfits while still remaining a palm-sized action figure.

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POP UP PARADE is a series of figures that are easy to collect with affordable prices and releases planned just four months after preorders begin. Each figure stands around 17-18cm in height and the series features a vast selection of characters from popular anime and game series.

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The Harmonia series Good Smile Company's doll brand, featuring the Harmonia bloom series with a timelessly cute look and the Harmonia humming series based on fashionable "kawaii" pop culture of today.

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A unique hobby brand that utilizes cutting-edge technology to give form to an unprecedented lineup of robots, mecha and heroes that trascend time.
Mecha Smile creates action figures, plastic model kits and combinable figures that transcend genres, generations and the boundaries of imagination, providing excitement to those who love mecha and hobby culture!

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chitocerium is a new plastic model concept series from the collaboration of Sculptor Masaki Apsy×Character Designer huke×Good Smile Company. Model planning is done by Masaki Apsy while design work is done by Huke. The plastic model and armaments fit perfectly within the included hexagonal box.

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HELLO! GOOD SMILE is a new chibi figure series by Good Smile Company! Made with the creative direction of art director Shigeto Koyama, HELLO! GOOD SMILE figures feature a cute chibi design that will leave you wanting more and more!

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Blythe is a fashion doll beloved by women all around the world whose look always reflects the current fashion and trends. With large eyes that change to four different colors, she can be given a variety of facial expression even with just one face. Her grapefruit-sized head and slender body are uniquely proportioned, and she is loved as a fashion-conscious and photogenic doll who can wear a variety of fashion styles with ease.

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